Federico Curradi’s highly anticipated debut for Rochas marked a triumphant return of menswear to the iconic fashion house after a long hiatus. The fashion industry was abuzz with excitement as Curradi, a seasoned designer with a knack for creating menswear that exudes confidence, took the reins at Rochas.
Hailing from the picturesque Tuscan region, Curradi brought his unique talent for blending classic elegance with modern elements to the forefront with his debut collection. The carefully crafted pieces showcased on the runway paid homage to Rochas’ heritage, featuring architectural silhouettes and a muted color palette that underscored the label’s timeless appeal. From impeccably tailored redingotes to flowing dusters and classic Crombie coats, each garment exuded sophistication and refinement.
The venue for Curradi’s debut show, the historic Hôtel de Béhague, added an air of opulence to the proceedings, setting the stage for an evening of sartorial splendor. Against this elegant backdrop, Curradi’s vision for Rochas menswear shone brightly, with each look described as “elegant, nocturnal, and just a little decadent.” The designer’s deep understanding of the brand’s aesthetic and history was evident in every carefully curated ensemble that graced the runway.
Following Interparfums’ acquisition of Rochas in 2015, the brand has been on a mission to expand its reach into menswear, and Curradi’s debut show was a pivotal moment in this journey. With his impeccable craftsmanship and attention to detail, Curradi has set the stage for a new chapter in Rochas menswear, marrying tradition with a contemporary sensibility.
To delve deeper into Federico Curradi’s debut collection for Rochas and explore the brand’s rich history, check out the official Rochas website here. For more insights into the latest trends in menswear and the world of fashion, visit a leading fashion publication like Vogue here.
