Moss, previously known as Moss Bros, is gearing up to make a grand entrance in Scotland with the unveiling of its rebranded store in Edinburgh on March 7th. Situated in the prestigious St James Quarter shopping arcade, this flagship location is strategically placed for the brand to solidify its presence in the Scottish market. Boasting a spacious 2,372 square foot store, this move is part of Moss’ comprehensive rebranding strategy that has already converted numerous stores to the new name and aesthetic.
After successfully launching 10 stores with the new branding in 2023, including a standout flagship store in Manchester, Moss now stands strong with a total of 109 locations spread across the UK. The new store design adopts a clean and modern look that places a spotlight on the merchandise in a sleek and simple manner. The rebranding decision to drop ‘Bros’ from the name signifies Moss’ shift towards a contemporary, inclusive, and digitally-focused approach in serving its clientele.
CEO Brian Brick is enthusiastic about the store’s portrayal of Moss’ updated values, showcasing a versatile range of tailored and casual attire. Whether it’s for the office or special occasions like weddings, Moss aims to be the ultimate destination for men’s fashion essentials. The launch of the SS24 Collection, featuring effortlessly stylish tailoring and summery designs, will be a highlight of the Edinburgh store opening. Customers can expect personalized styling assistance from a team of local experts, along with a ‘Custom Made’ tailoring service for bespoke suits.
The debut of the new Moss store in Edinburgh marks a significant milestone in the brand’s rebranding journey and its dedication to offering a contemporary and diverse menswear selection. With its prime location and unwavering focus on excellence and customer service, Moss is well-positioned to leave a lasting impression on the Scottish fashion scene.
To learn more about Moss and explore their latest collections, visit their official website here. For updates on store openings and events, follow Moss on social media platforms like Instagram @mossbros.
