Zoa, the rental-as-a-service provider, has recently introduced two new women’s fashion rental service brands in the UK. The brands, Cloan and DCEY, have entered the market just in time for the spring/summer events season. Both brands are powered by Zoa Rental, which handles their system technology and operations.
Cloan, which was launched this week, offers renters the opportunity to access carefully curated influencer wardrobes. The brand positions itself as a luxury fashion rental site that allows customers to explore the wardrobes of insiders. Cloan stocks a wide range of items from renowned designers such as Rixo, Ganni, Self-Portrait, Kitri, Jacquemus, and Ghost. Additionally, it collaborates with influencers like Lindsey Holland, Emily Wells, Marisa Martins, and Amira Khan to create curated wardrobes. Rachel Cornick, the founder of Cloan, explains that the brand was inspired by the idea of combining the growing trend of fashion rental with the power of influence and social media.
Meanwhile, DCEY, Turkey’s leading fashion rental platform, has expanded into the UK market. The platform offers designer outfits and accessories from over 300 brands, including Galvan, For Love & Lemons, Love Shack Fancy, and Cult Gaia. Rental prices for DCEY start at approximately £20 for a four-day hire. The brand mentions that many popular styles are currently available for rent in the UK, with additional options set to arrive in the coming weeks and months.
Emily Wade, Zoa’s Partner Lead, expresses enthusiasm for supporting the next generation of rental entrepreneurs and commends Rachel Cornick and her team for their rental vision. Isabella West, CEO and founder of Zoa, highlights the UK’s rapidly expanding rental market and notes that it is attracting interest from leading rental brands from other regions. West also applauds the timing of DCEY’s launch, as it aligns perfectly with the flourishing events market expected this summer.
The introduction of Cloan and DCEY in the UK highlights the growing popularity of fashion rental services. With the support of Zoa, these brands have the potential to make a significant impact in the industry and cater to a market that seeks sustainable fashion options, convenience, and access to designer pieces. As the spring/summer events season approaches, consumers now have more choices for renting high-end fashion and accessing curated wardrobes from influencers, thanks to these new brands offered by Zoa.
For more information on Zoa and its rental services, visit their website here.
To explore the collections available at Cloan, visit their website here.
To browse through the vast selection of outfits and accessories offered by DCEY, visit their website here.
