Zimmermann, the popular Australian fashion brand, has expanded its presence in Paris with the opening of its second boutique. Situated on the prestigious Faubourg St Honoré, the store is strategically positioned near some of the world’s most renowned luxury fashion houses like Hermès, Chanel, and Saint Laurent.
Located at 46 Faubourg St Honoré, opposite the British Embassy, the new Zimmerman boutique enjoys a prime location that not only enhances the brand’s visibility but also allows it to integrate itself within the local fashion scene.
Nicky Zimmermann, the founder and creative director, expressed her excitement about the opening, highlighting the significance of the new store. She stated, “It’s such an exciting time in Paris, and it’s great to be opening our new store on Rue du Faubourg Saint Honoré. We wanted our clients to experience a unique environment that captures the essence of our brand while maintaining a strong connection to the local area.”
Spread across multiple floors, the retail space was previously occupied by Salvatore Ferragamo and is conveniently situated near Zimmermann’s European headquarters. The boutique, designed in collaboration with Studio McQualter, covers more than 288 square meters and aims to provide a warm and optimistic atmosphere for shoppers.
The exterior of the store has been redesigned to create a more welcoming and approachable appearance. This transformation includes metal windows, cream fabric awnings, and twisted iron arm brackets. Inside, the ground floor features plaster walls, Palladiana marble flooring, freestanding wardrobes, reclaimed timber window displays, and modernist furnishings.
A pre-cast concrete staircase leads to the second floor, where the collections are divided by galvanized metallic and glass doors. The space incorporates various eclectic design elements to add artistic flair, such as Philippe Barbier table lamps, mid-century metallic wall sconces, Bauhaus armchairs, and vibrant Jim Thompson double-sided curtains.
Notable art installations can be found throughout the boutique, including a commissioned mural artwork positioned over the staircase by Alistair McLuckie. The store also showcases modernist vases from artists like Nelly Yassef and Herman Kahler, as well as paintings by Australian artists such as Troy Emery.
Zimmermann’s Paris boutique made its debut with the Fall ’23 collection, which was presented at Paris Fashion Week in October. Alongside this collection, the store will also feature the Resort ’24 and Resort Swim ’24 collections, both of which have recently unveiled campaigns featuring models Barbara Valente and Malika El Maslouhi, respectively.
The opening of this second boutique in Paris showcases the remarkable growth of Zimmermann, originally starting as a swimwear line sold in a street market in Paddington, Sydney. Today, with over 60 boutiques worldwide, Zimmermann has achieved the distinction of being Australia’s first billion-dollar runway fashion brand.
Embodying a unique blend of Australian optimism, Southern Hemisphere insouciance, artful naivety, and haute bohemian panache, Zimmermann’s new boutique in Paris perfectly captures the essence of the brand.
Useful Links:
– Zimmermann Official Website
– Vogue Fashion Shows
