Italian luxury brand Zegna made a significant splash in New York City recently, unveiling their latest ad campaign featuring the talented actor Mahershala Ali as their style ambassador. Hosted in a magnificent mansion on Manhattan’s prestigious gold coast, the event drew a crowd of industry professionals and A-list celebrities, all eagerly anticipating what Zegna had in store.
Adding an intriguing twist to the campaign, Zegna’s artistic director Alessandro Sartori engaged in a thought-provoking conversation with Ali about the concept of masculinity, providing a deeper layer of meaning to the campaign. Shot against the backdrop of the streets of Los Angeles by acclaimed photographer Josh Olins, the videos showcase Ali and musician Nicholas Tse exuding a playful yet refined vibe, highlighting Zegna’s range of sophisticated wardrobe offerings.
During the event, Ali shared a touching personal story about his early love for fashion and appreciation for quality clothing, aligning perfectly with Zegna’s long-standing reputation for timeless style and expert craftsmanship. Sartori, known for his innovative and daring designs, emphasized the importance of embracing vulnerability and emotional expression in redefining traditional ideas of masculinity.
Moreover, the campaign includes a philanthropic element, with proceeds from the sale of a special #whatmakesaman T-shirt going towards a global education charity, showcasing Zegna’s commitment to social responsibility and giving back to the community.
By featuring Mahershala Ali as the face of their latest campaign, Zegna continues to break barriers and challenge conventions in men’s fashion. The collaboration with Ali presents a fresh and modern perspective on masculinity, emphasizing the significance of quality, emotion, and individual self-expression in personal style.
If you’d like to learn more about Zegna’s latest ad campaign featuring Mahershala Ali, check out their official website here. For updates on the brand’s charitable initiatives and collaborations, follow Zegna on their social media platforms.
