Zebedee, a pioneering modeling agency based in the UK, is revolutionizing the fashion industry by challenging traditional catwalk norms and championing diversity. Over the course of the last seven years, this trailblazing agency has been making waves by showcasing models of all ethnicities and backgrounds, with minorities now comprising approximately half of the models on their runways, a significant increase from just 14 percent a decade ago.
Co-founded by Laura Winson, Zebedee is dedicated to giving greater visibility to models with visible disabilities or who are transgender. Established in 2017 by Winson and her sister-in-law Zoe Proctor, the agency seeks to address the glaring lack of representation in the fashion and media sectors.
At Zebedee, every model has a “visible difference”, whether that manifests as the use of a wheelchair, limb atrophy, albinism, Down syndrome, or another visible disability. Despite the fact that approximately 15 percent of the global population lives with some form of disability, only about one percent of individuals featured in advertising campaigns have a disability. This underscores the immense significance of Zebedee’s work in promoting inclusivity and diversity.
Zebedee’s unwavering commitment to advocating for diversity and inclusion has garnered well-deserved recognition. Models Vic and Oscar will be striding down the catwalk at London Fashion Week, embodying inclusivity and diversity in the industry. This milestone underscores the agency’s tireless efforts to champion equal opportunities for individuals of all backgrounds.
One shining example of Zebedee’s impact is Ellie Goldstein, a model with Down syndrome who landed the cover of British Vogue. With a roster of over a thousand models spanning Europe, the United States, and Australia, the agency’s influence is reverberating on a global scale.
In an era where diversity and inclusivity are increasingly valued, Zebedee is leading the charge in effecting tangible change within the fashion sphere. Models like Junior B, who uses they/them pronouns and proudly showcases Ehlers-Danlos syndrome, are shattering stereotypes and forging a path towards a more inclusive future.
Although strides have been made, Laura Winson emphasizes that there is still much ground to cover. She stresses the imperative of holding brands accountable for their lack of diversity and inclusion. Despite initiatives by London Fashion Week to promote inclusivity, there remains ample room for improvement behind the scenes.
Zebedee’s groundbreaking initiatives are not only reshaping the fashion landscape but also inspiring a new wave of designers and brands to prioritize diversity and inclusivity. As the agency continues to push boundaries, it is evident that genuine transformation is underway. However, there is still a considerable journey ahead in achieving true equality in the realms of fashion.
Discover more about Zebedee’s impactful work in promoting diversity and inclusion in the fashion industry by visiting their official website here. Additionally, stay updated on their latest ventures and noteworthy achievements by following them on Instagram @zebedee_management.
