In 2024, Zalando is really making a name for itself in the sports world by teaming up with the popular brand On to offer even more athletic products to its customers. With big sporting events like the Paris Olympics and Euro 2024 on the horizon, Zalando is tapping into the growing trend of sportswear as a fashion statement, not just for working out.
After the successful launch of sports brands like Lululemon, Rapha, and Hoka on its platform last year, Zalando is expanding its offerings by partnering with On to provide high-performance running gear in 22 markets. Through this partnership, On will utilize Zalando’s Fulfillment Solutions to ensure efficient delivery to customers, with plans for further expansion into new markets throughout the year.
But that’s not all – Zalando is also set to debut its first-ever Adaptive Sports collection under its private labels Pier One and Even&Odd. This collection, created with input from individuals with disabilities who lead active lifestyles, aims to make sports apparel more accessible and inspiring for everyone, including runners and skiers who use prosthetics.
To elevate the shopping experience for sports enthusiasts, Zalando is rolling out its Stories on Zalando feature in the Sports Home section of its website. This new addition will offer customers expertly curated content in visual formats like short videos, helping them discover new products, brands, and cultural trends effortlessly. Alongside brand stories, influencer content, and athlete tips, Zalando is also enhancing its product pages to provide detailed information and showcase products in action with video.
With these innovative initiatives and partnerships, Zalando is demonstrating its dedication to meeting the needs and interests of its sports-loving customers. By expanding its sports offerings and collaborating with top brands like On, Zalando is cementing its status as a premier destination for all things sports and activewear.
Learn more about Zalando’s sports offerings here.
Discover On’s high-performance running gear available on Zalando here.
