Zalando, the leading European online fashion retailer, has recently introduced a groundbreaking new feature on its platform in Germany and Spain. Customers in these markets now have the opportunity to buy and trade-in pre-owned fashion directly through Zalando. This move comes as part of Zalando’s larger plan to promote sustainability and offer budget-friendly options to its customers. Following the successful launch in Germany and Spain, Zalando is gearing up to expand the pre-owned category to Belgium, France, the Netherlands, and Poland in the coming month.
The decision to venture into the pre-owned market was initially announced by Zalando in February. Since then, the company has been working tirelessly to make pre-owned fashion accessible to a wider audience across Europe. Torben Hansen, Zalando’s VP of Recommerce, emphasized the growing interest in pre-owned fashion, particularly among millennials. Zalando’s goal is to cater to this demand by providing a seamless platform for customers to trade-in items they no longer want and shop for pre-owned fashion with ease.
To enhance the customer experience further, Zalando has updated its wishlist feature in the Fashion Store. Customers can now track all their purchases on Zalando and upload items they own (regardless of where they were purchased) to trade them in effortlessly. Customers can choose to receive a Zalando gift card in exchange for pre-owned items or donate their earnings to charity. Zalando ensures that all pre-owned items on its platform undergo a thorough quality check to maintain a high standard for its customers.
In addition to the pre-owned category launch, Zalando is also piloting plastic-free packaging for orders from this category, opting for recycled paper instead. This initiative underscores Zalando’s commitment to sustainability and responsible consumption practices. With these exciting new developments, Zalando is revolutionizing the online fashion industry, offering a seamless solution for customers looking for sustainable and budget-friendly fashion options.
To learn more about Zalando’s pre-owned category and sustainability efforts, visit the company’s website here and read about their sustainability initiatives here.
