The British Fashion Council (BFC) has taken a significant step towards expanding its reach in Asia by appointing Yun-Kee Jeong as the ambassador for London Fashion Week in South Korea. With his extensive experience in the fashion industry and his deep connections within the South Korean entertainment and luxury sectors, Jeong is set to bring a fresh perspective and valuable insights to his new role.
Having worked closely with some of the most prominent figures in Korean entertainment, Yun-Kee Jeong is well-positioned to bridge the gap between British designers and the South Korean market. His role as the in-market spokesperson for LFW in South Korea will involve promoting British fashion brands, fostering collaborations, and increasing visibility for UK designers in the region.
Caroline Rush, the Chief Executive of the BFC, expressed her enthusiasm for the partnership with Jeong, highlighting his reputation as a respected and influential figure in South Korea. She emphasized the strategic importance of the South Korean market for British fashion businesses and anticipated that Jeong’s appointment would significantly boost the presence of UK designer labels in the country.
Yun-Kee Jeong, in turn, conveyed his gratitude for being selected as the inaugural South Korean ambassador for the BFC, emphasizing his commitment to strengthening ties between Seoul and London’s fashion scenes. With a focus on expanding the impact of British fashion in Asia, particularly in Korea, Jeong’s tenure as the LFW ambassador in South Korea promises to be both dynamic and transformative.
The two-year ambassadorship of Yun-Kee Jeong, set to begin in September 2020, marks a new chapter in the collaboration between the British and South Korean fashion industries. His role is not only symbolic of the growing global influence of London Fashion Week but also signifies a closer alignment between the creative landscapes of the UK and South Korea.
For more information on the BFC’s initiative and Yun-Kee Jeong’s appointment, visit the BFC official website and follow updates on London Fashion Week’s activities in South Korea.
