Yoox is proudly celebrating the rapid success of its innovative label, 8 By Yoox, which has become a customer favorite in just one year since its launch. Utilizing cutting-edge AI technology to interpret image-led data from various sources, the brand has revolutionized its design process. This data-driven approach has not only cemented 8 By Yoox as one of the top-selling brands on Yoox’s platform but has also significantly reduced return rates, showcasing its ability to meet customer expectations in terms of quality and style.
As the demand for 8 By Yoox continues to soar, particularly in key markets such as the US, Russia, and Italy, Yoox is doubling down on its data investment. The upcoming SS20 collection, set to be unveiled next month, will incorporate additional insights gathered from previous collections. By leveraging advanced customer segmentation research, the brand aims to deliver a more personalized and tailored collection that resonates with customers on a deeper level.
The SS20 collection from 8 By Yoox will feature versatile essentials designed to flatter individual body shapes, with a range of fluid silhouettes in a color palette that transitions from neutral tones to vibrant hues. Furthermore, the brand’s commitment to sustainability is evident in the collection, with a focus on offering more eco-friendly options. By collaborating with suppliers who uphold high standards of sustainability practices throughout the production chain, Yoox is driving positive change in the fashion industry.
Yoox’s forward-thinking approach to design, driven by data analytics and a commitment to sustainability, not only reflects its dedication to meeting customer needs but also paves the way for a more responsible and environmentally conscious future for the brand. Embracing innovation and eco-friendly practices, Yoox and 8 By Yoox are setting a new standard for fashion brands to follow.
For more information on Yoox and 8 By Yoox, visit their official website here. To explore sustainable fashion options and learn more about Yoox’s eco-friendly initiatives, click here.
