Yoox Net-A-Porter’s cutting-edge tech tools and investment pieces proved to be a major success story during the recent Cyber Weekend shopping extravaganza. The luxury webstores saw a surge in activity, with an impressive two orders being processed every second globally. This spike in sales was largely attributed to the innovative tech tool, Yoox Mirror, which enhanced the overall shopping experience for customers during the busy holiday period. The use of VR styling tools and AI-powered collections also played a significant role in streamlining the shopping process for consumers.
Interestingly, despite the focus on discounts traditionally associated with Black Friday, YNAP reported a high demand for full-price items during Cyber Weekend. Timeless investment pieces like heeled pumps, black boots, coats, and fine jewelry were among the top-selling products. Mr P’s shearling-trimmed jackets stood out as a favorite among shoppers on Mr Porter.
In a nod to the trend of socially conscious shopping, YNAP emphasized the success of its charity partnerships during Cyber Weekend. The Laura Bailey x Iris & Ink Isabella dress from The Outnet, which pledged 10% of proceeds to Save the Children, was a standout full-price item. Additionally, the promotion of emerging designers through the Vanguard program led to a 30% increase in sales.
Beauty products also captured the attention of Cyber Weekend shoppers, who gravitated towards ‘at home’ beauty and grooming items. Bestselling beauty tools and products included the CellReturn Platinum by Angela Caglia LED Wireless Mask and the Vibrating Rose Quartz Face Sculpting Roller at Net-A-Porter, as well as Dr. Barbara Strum products at Mr Porter.
Technology remained a pivotal factor in driving sales for YNAP’s luxury webstores during Cyber Weekend. The Visual Search tool saw a significant uptick in orders, with Net-A-Porter and Mr Porter both experiencing a surge in usage compared to the previous weekend. The Yoox Mirror tool registered its highest day of orders on Black Friday, highlighting the growing importance of tech in the online shopping experience.
As YNAP continues to adapt to the evolving e-commerce landscape, its focus on tech tools and investment pieces has undoubtedly paid off, fueling sales and engaging customers across its luxury webstores.
Useful Links:
1. How Tech Tools Are Driving Growth at Farfetch, YNAP, and Richemont
2. A New Generation of Luxury Investment Pieces
