Yoox Net-A-Porter (YNAP) has recently made a strategic move by appointing Mirko Nobili as its new global operations director. Nobili, who has a proven track record of success at companies like Burberry, Nestlé Italiana, and Lactalis Group, brings with him a wealth of experience in enhancing customer experience and driving international growth.
In his new role at YNAP, Nobili will be focusing on optimizing global operations across the company’s vast network of multibrand and monobrand stores. One of his primary objectives will be to maximize the efficiency of YNAP’s omnistock logistics model. This innovative model is specifically designed to provide customers with an exceptional shopping experience by increasing stock availability and offering personalized delivery options.
The centralized logistics model, which operates from locations in Bologna and Landriano near Milan, gives YNAP a comprehensive view of its inventory and streamlines the flow of products between its nine global distribution centers. This streamlined process not only enhances product visibility but also ensures the smooth and efficient operation of the company’s logistics. Nobili will also be responsible for overseeing the digital production aspect, utilizing cutting-edge technologies such as AI and robotics to create an extensive visual image library that will further enhance the online shopping experience for customers.
Federico Marchetti, Chairman and CEO of YNAP, underscored the critical role that exceptional customer service plays in the luxury fashion industry. He praised Nobili’s expertise in operational excellence and expressed his confidence that Nobili’s appointment will be instrumental in fulfilling the company’s mission of connecting people with luxury fashion. Marchetti is optimistic that Nobili will play a pivotal role in bringing lasting joy to customers through luxury fashion.
With Mirko Nobili joining its leadership team, Yoox Net-A-Porter is well-positioned to enhance its operational capabilities and deliver a seamless and personalized shopping experience to its global customer base.
For more information on YNAP and its recent developments, you can visit their official website here. Additionally, to explore the latest luxury fashion trends and updates, you can check out the Yoox website here.
