Yoox Mirror has recently taken a giant leap forward in the realm of virtual styling by expanding its catalogue to a staggering 50,000 items. This move underscores the e-tailer’s unwavering commitment to leveraging artificial intelligence to enhance the shopping experience for its customers. By allowing users to virtually try on a myriad of clothing pieces before hitting the “buy” button, Yoox Mirror aims to revolutionize the way people shop online, helping them visualize how the items will look and fit them.
The inception of Yoox Mirror back in 2018 was a direct response to the surging trend of influencer-driven styling and the increasing emphasis on self-styling and self-image creation on social media platforms, particularly among the younger demographic. Since then, the virtual styling suite has undergone a significant transformation to become more personalized and interactive, with a revamped layout and a vast array of exclusive items.
Now, with its most recent update, Yoox Mirror boasts an extensive collection of 50,000 digitalized products for customers to peruse, enabling them to personalize their avatars using cutting-edge in-app algorithms. This technology is geared towards engaging Yoox’s clientele, empowering them to showcase their individual style and mix and match their preferred items from the vast catalogue. Notably, the entire 8 by Yoox collection has been digitized for the very first time, broadening users’ access to a diverse range of products.
Furthermore, users can take their virtual looks beyond the app and share them on popular social media platforms, elevating the social shopping experience and fostering a sense of community among fashion enthusiasts. As more and more online fashion retailers integrate AI and augmented reality technologies to enrich the customer journey, Yoox’s expansion of Yoox Mirror solidifies its position as a trailblazer in the realm of innovative and interactive online shopping features.
For more information on Yoox Mirror and its virtual-styling feature, you can visit their official website here. Additionally, if you’re interested in learning more about the latest advancements in AI technology in the fashion industry, check out this insightful article here.
