Yohji Yamamoto, the world-renowned fashion designer, has recently revealed his latest endeavor called Wildside Yohji Yamamoto. This exciting new brand and conceptual project will be accompanied by the opening of a flagship store in Japan in the upcoming autumn season. While currently only accessible online, the introduction of Wildside signifies a significant development for Yamamoto’s already impressive fashion empire.
More than just a fashion label, Wildside Yohji Yamamoto aims to encompass a variety of creative disciplines such as art, interior design, and lifestyle. The brand is instantly recognizable by Yamamoto’s trademark color: black, which has always been deeply ingrained in his unique design aesthetic. The initial collaborations for Wildside primarily revolve around fashion, with esteemed Japanese brands such as Needles, Noma td, Hysteric Glamour, Ambush, and Minedenim joining forces with Yamamoto.
The brand’s concept, as described by the company, is rooted in the realms of “military, work, and sports,” combining elements extracted from Yohji Yamamoto’s distinctive style and reconstructed with a casual twist. While the overall offering of Wildside is intended to be unisex, it is interesting to note that the promotional imagery released so far prominently features female models. The brand’s vision is to infuse a modern and customizable edge into its designs, placing equal emphasis on both style and functionality.
Beyond collaborations in the fashion industry, Wildside also seeks to forge strong partnerships with galleries and artists who share a close affinity with Yohji Yamamoto Inc. One notable collaboration is with the Akio Nagasawa Gallery, featuring photographs of the renowned architect Tadao Ando’s work captured by photographer Takay. Another collaboration is with the Taka Ishii Gallery, showcasing ‘Tights’ by photographer Daido Moriyama, as well as drawings by painter Tomoo Gokita. Additionally, a one-of-a-kind painting by contemporary artist Takeru Amano, created exclusively for Wildside, will be available in the near future.
To enhance the online platform, Wildside will place significant emphasis on content creation. This includes publishing interviews and dialogue articles featuring the collaborating brands, offering customers a deeper understanding of the creative processes behind the products.
Now, the fashion industry eagerly awaits the launch of Wildside Yohji Yamamoto, eager to witness the brand’s innovative creations and their impact on the worlds of art, design, and lifestyle. This new venture from Yohji Yamamoto is expected to push boundaries and redefine the concept of collaborative fashion.
Useful links:
1. Yohji Yamamoto Official Website
2. Akio Nagasawa Gallery Official Website
