YNAP, the online luxury and fashion retailer, has taken a significant step towards sustainability by joining the Prince Charles Terra Carta sustainability initiative. This makes YNAP the first luxury fashion retailer to support the Sustainable Markets Initiative (SMI), signaling its commitment to driving a more sustainable and circular fashion industry. This move is in line with YNAP’s recently published sustainability strategy, Infinity.
The Terra Carta is a call-to-action charter that aims to prioritize nature, people, and the planet in global value creation. By becoming part of the SMI, YNAP joins a group of global companies dedicated to collaboration and knowledge exchange, with the ultimate goal of accelerating the world’s transition to a more responsible future.
As a supporter of the Terra Carta, YNAP has made a pledge to uphold the charter’s 10 principles through its commitments outlined in Infinity. These commitments are aligned with the United Nations Sustainable Development Goals and provide a roadmap for YNAP’s sustainability efforts until 2030.
Federico Marchetti, the founder and chairman of YNAP, recognizes the significance of the Terra Carta’s focus on technology and STEM education in driving the fashion industry towards a sustainable and circular era. By investing in these areas, YNAP aims to foster innovation and contribute to the industry’s transformation.
Prince Charles, who is spearheading the Terra Carta, emphasized the crucial role of the fashion industry in the journey towards sustainability. He called for more companies to join the coalition of the willing and support this essential initiative.
YNAP’s decision to join the Terra Carta further reinforces its dedication to sustainability and sets a powerful example for the luxury fashion industry. Through collaborations with other companies and embracing innovative solutions, YNAP strives to be at the forefront of the shift towards a more responsible and environmentally conscious future.
To learn more about the Terra Carta and the Sustainable Markets Initiative, visit the links below:
– https://www.princeofwales.gov.uk/terracarta
– https://www.sustainable-markets.org/
