Work has officially commenced on the ambitious Soho Photography Quarter, an exciting new cultural attraction nestled in the lesser-known areas of London’s iconic Oxford Street. This transformative project is part of the Westminster City Council’s visionary £150 million plan to revitalize and rejuvenate Oxford Street and its surrounding neighborhoods.
The Soho Photography Quarter will be situated along Ramillies Street, Ramillies Place, Hills Place, and a section of Great Marlborough Street. Its primary objective is to serve as a captivating gateway to Soho, drawing upon the area’s illustrious history as a vibrant and dynamic cultural hotspot. The Quarter will feature an enchanting open-air gallery space that will showcase an array of stunning light projections and large-scale art installations, adorning the streets. This infusion of creativity and spectacle will undoubtedly infuse a renewed vibrancy and allure into the district, making it even more alluring for visitors.
Beyond the awe-inspiring art installations, the Soho Photography Quarter will also boast additional seating areas, inviting green spaces, and a diverse public arts program. These remarkable additions have been thoughtfully designed to encourage people to spend quality time in the area and truly appreciate its distinctive character. By providing a peaceful and relaxing environment, the council aims to offer an escape from the bustling ambiance of Oxford Street, enabling visitors to fully immerse themselves in the unique atmosphere of the district.
Debbie Jackson, the council’s executive director of Growth, Planning, and Housing, is profoundly excited about the transformation that awaits the Oxford Street District. She envisions the area becoming a blank canvas for talented creatives to surprise and delight visitors from across the globe. Recently launched, the council’s framework for the district sets forth a vision to reinvent the high street, not only to facilitate post-pandemic recovery but also to create sustainable and long-term prosperity. The framework emphasizes the importance of making the district greener, smarter, and more forward-looking. Its ultimate goal is to establish a globally competitive hub that fosters innovative retail, commercial activities, culture, and a vibrant living environment.
With the forthcoming development of the Soho Photography Quarter, an underrated and overlooked facet of London will be magically brought to life, transforming it into an enchanting cultural destination. This project signifies a significant stride towards the revitalization of Oxford Street, demonstrating the city’s unwavering commitment to providing unforgettable experiences for both locals and tourists alike. As the groundwork commences, there is a sense of eager anticipation for the grand unveiling of this remarkable addition to one of the world’s most renowned shopping streets.
Useful links:
1. Westminster City Council – Oxford Street District
2. Soho Photography Quarter Official Website
