Woolrich and Beams Plus have joined forces to create a unique capsule collection in honor of Beams Plus’ 20th anniversary. This collaboration represents a significant moment in the fashion industry, combining the rich heritage of both brands in a fresh and modern way.
Designed by Daiki Suzuki, the collection takes inspiration from Woolrich’s traditional “big game hunting” attire, infusing it with Beams Plus’ signature style. The pieces, including a coat, jacket, pants, vest, and hat, feature a timeless dark-colored check pattern that pays homage to Woolrich’s classic look.
Suzuki, a former employee of Woolrich, sought to breathe new life into the Woolrich Woolen Mills brand through this partnership. By reinterpreting iconic garments like the lumberjack coat and hunting breeches, he aimed to blend authentic design elements with a contemporary twist for Beams Plus customers.
Last year, Woolrich was acquired by L-Gam, a firm connected to the princely family of Liechtenstein, signaling a new chapter for the brand. The company has also laid out plans to expand globally, with a presence at important fashion events like Pitti Uomo. With Goldwin Inc. holding a significant stake in Woolrich, the brand’s international reach and diverse partnerships are evident.
The Woolrich x Beams Plus collaboration is a celebration of tradition, innovation, and global impact. This exciting collection promises to turn heads in the fashion world, captivating audiences with its unique aesthetic and compelling narrative.
For more information on this collaboration, visit Woolrich and Beams Plus.
