Woolrich is setting its sights on global expansion and establishing itself as a premier outdoor brand, with a major debut at the prestigious Pitti Uomo in January. Acquired by L-Gam, an investment firm known for its strategic vision, Woolrich is entering a new era filled with exciting opportunities.
At Pitti Uomo, Woolrich has gone all out with a spectacular experiential installation that encapsulates the essence of the brand. Featuring a cold room inspired by the company’s founder, visitors can immerse themselves in the quality and performance of Woolrich parkas. The ice-dancing presentation in the Sala Ottagonale beautifully displays the freedom of movement and comfort inherent in Woolrich jackets, offering a glimpse into the brand’s commitment to excellence.
Looking ahead, Woolrich has ambitious plans to conquer the North American and Asian markets. Rita Capasa is spearheading the brand’s expansion in North America, with a new showroom in New York serving as a symbol of their dedication to the region. In Asia, Woolrich is embracing social media platforms such as WeChat to connect with Chinese consumers worldwide and carving out a niche in the market.
To support these endeavors, Woolrich has assembled a dynamic creative team consisting of fresh talent and industry experts, including the renowned journalist Mel Ottenberg. This blend of creativity and expertise is driving the brand forward, shaping its identity and narrative across various platforms.
In a rapidly evolving fashion landscape, Woolrich is adapting and innovating to position itself as a global powerhouse. By prioritizing experiences, social media engagement, and creative storytelling, Woolrich is poised to capture new audiences and solidify its status as a trailblazer in outdoor fashion.
For more information on Woolrich and their latest collections, visit their official website here.
To stay updated on Woolrich’s global expansion and innovative strategies, follow them on Instagram @woolrich.
