Woolrich: American Soul Since 1830

The collaboration between Woolrich and NYU’s Tisch School for the Arts for their Spring/Summer 2019 campaign represents a groundbreaking partnership that combines the rich heritage of an iconic American brand with the innovative spirit of a renowned arts institution. Following the success of their previous campaigns, which featured luminaries such as Lauryn Hill, this year’s campaign, titled “Woolrich: American Soul Since 1830,” showcases the talent and creativity of students from various departments within Tisch.

The campaign imagery captures the essence of Woolrich’s timeless outerwear, showcasing a vibrant mix of colors and patterns that reflect both the brand’s heritage and its commitment to pushing the boundaries of style. From classic neutrals to bold aqua blues and eye-catching prints, each photograph tells a story of craftsmanship and innovation that has defined Woolrich for nearly two centuries.

Beyond the visual elements, Woolrich’s partnership with NYU Tisch extends to the support of the Future Artists program, which aims to nurture young talent from diverse backgrounds and provide them with opportunities to explore their artistic potential. By investing in the next generation of creative minds, Woolrich is not only celebrating their vision but also ensuring that the legacy of artistic excellence continues to thrive.

Andrea Cané, Woolrich’s creative director, lauded the collaboration as a testament to the brand’s commitment to embracing innovation and creativity. Through the lens of photographer Jack Davison and the styling expertise of Mel Ottenberg, the campaign captures the energy and vibrancy of New York City while showcasing the talent and vision of the next class of visionary artists.

As a brand with a rich history and a global presence, Woolrich remains committed to pushing the boundaries of fashion while honoring its legacy of craftsmanship and quality. With flagship stores in key locations around the world and a diverse range of offerings, Woolrich continues to inspire and empower the creative voices of tomorrow.

To learn more about Woolrich and their latest collaboration with NYU’s Tisch School for the Arts, visit the official website here. For more information about NYU Tisch’s Future Artists program and how you can support aspiring young creatives, click here.

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