Woo, the lifestyle destination catering to Gen Z culture and wellness, has recently announced the exciting addition of Callum Mullin as its first-ever Fashion Editor-at-Large. Known for his diverse background as a fashion writer, model, and social media star, Mullin will bring his unique perspective and irreverent style to transform Woo’s fashion coverage. His weekly slot on Woo will cover an array of fashion-related topics, including breaking news, exclusive interviews with fashion industry insiders, and on-the-ground reports from the hottest shows. Mullin will also place a special emphasis on sustainable luxury brands, cutting-edge designer releases, and gender-neutral streetwear, offering his own Gen Z-centric take on the fashion scene.
Stephen Mai, founder and CEO of Woo, expressed his enthusiasm about Mullin joining the team and emphasized the importance of fashion as an element of wellness within Woo’s world. Mai firmly believes that Mullin perfectly personifies Woo’s distinctive style, humor, and subversive approach to reporting fashion, specifically catering to the TikTok generation. Mai also highlighted Mullin’s previous experience as a co-host on Woo’s talk show, No Wrong Answers, illustrating his ability to connect with the audience. As Woo endeavors to expand its fashion footprint, they are eagerly looking forward to further integrating Mullin into their “Wooniverse,” allowing his positive energy to permeate the fashion industry.
In addition to Mullin, Woo has also welcomed Jessica Commons as the new Head of Editorial. Previously holding the position of Director, Lifestyle and Editorial (Global) at Refinery29, Commons brings a wealth of experience to her new role. With these esteemed additions to the team, Woo is poised to strengthen its position as a leading platform encompassing Gen Z culture, wellness, and fashion. Mullin expressed his excitement about the role, conveying his eager anticipation to dive into the world of fashion weeks, connect with fellow industry insiders, and learn from the pioneering designers shaping the future of fashion.
With the recruitment of Mullin and Commons, Woo is making significant strides in its mission to become the go-to platform for young individuals seeking authentic and pertinent content. By combining Mullin’s fresh and youthful perspective on fashion with Commons’ expertise in editorial, Woo is perfectly positioned to deliver captivating and informative fashion coverage to its audience. Furthermore, as Gen Z continues to exert a profound influence on the future of fashion, Woo is set to play a crucial role in showcasing the latest trends, advocating for sustainability, and amplifying a diverse range of voices within the industry.
For more information on Woo and its fashion coverage, visit their website here.
To stay up-to-date with Callum Mullin and his fashion insights, follow him on social media here.
