2020 was a standout year for Wolf & Badger, with the company experiencing remarkable growth in international sales despite facing challenges brought on by the global pandemic. Despite the closure of its flagship stores in London and New York City due to lockdowns, this multichannel retailer thrived in the online space, reporting a staggering 92% increase in online sales and an overall annual revenue growth of 79.1%.
Celebrating its 10th anniversary, Wolf & Badger achieved impressive results, selling over 250,000 items online and attracting millions of visitors to its e-commerce platform. The company welcomed nearly 110,000 new customers, showcasing the appeal of its curated selection of independent brands. Amidst the Covid crisis, certain product categories saw a surge in demand, with items like lingerie, nightwear, blankets, and throws experiencing significant spikes in sales.
A notable addition to Wolf & Badger’s product offering in 2020 was face coverings, created by 81 designers using material offcuts. The company sold thousands of these essential products, meeting the needs of customers during the pandemic. Furthermore, the platform saw a record number of brands joining in from around the globe, further diversifying its offerings and reaching customers in new markets.
To bolster its international presence, Wolf & Badger implemented new features to support global customers, such as multi-currency options and global sizing support. Additionally, the company took strategic steps to navigate the impact of Brexit and streamline international shipping processes. These efforts led to significant increases in sales in key markets like the US, Australia, and Canada, with international customers accounting for nearly half of the company’s sales in 2020.
Overall, Wolf & Badger’s adaptive strategies and focus on global expansion contributed to its exceptional performance in 2020, setting the stage for continued growth in the future.
To learn more about Wolf & Badger’s success in 2020, check out their official website here and explore their curated selection of independent brands.
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