Will fashion shows become obsolete in the future? It seems that some designers are already experimenting with new ways to showcase their collections, as observed during New York Fashion Week 2017. The traditional runway show may be losing its appeal and relevance, as more designers opt for alternative methods to exhibit their creations.
One prominent American designer, Zac Posen, made a bold statement during New York Fashion Week 2017 by stepping away from the conventional runway show format. Instead, Posen chose to present his new collection through a series of large-scale photographs, creating an atmosphere similar to that of an art opening. Posen explained that he wanted to encourage a dialogue about fashion and beauty, which is often lacking in a traditional runway show.
Posen is not the only one who has veered away from runway shows. Rag and Bone and Marcus Wainwright have also followed this trend. Wainwright justified his choice as a form of political protest, stating that he felt compelled to make a statement after the election of Donald Trump.
Fashion shows have been a staple in the industry since Lucy Duff-Gordon introduced them in the early 20th century. However, the increasing use of new technologies by fashion houses has paved the way for alternatives to this costly form of event. For instance, putting on an Alexander McQueen show requires a significant investment of nearly a million dollars.
Ilaria Niccolini, the founder of FTL Moda, has been showcasing the creations of numerous designers in New York every year. Recently, she collaborated with Samsung to offer the opportunity to view collections through virtual reality. By donning augmented reality headsets, viewers were able to watch a film featuring models walking in a grand villa in Brescia.
As the fashion industry evolves, it is becoming clear that fashion shows may no longer be the sole method of presenting collections. With the emergence of new technologies and innovative approaches, designers have the freedom to experiment with different ways of exhibiting their work. While the future of fashion shows remains uncertain, it is certain that the fashion world is embracing change and embracing new possibilities.
Useful links:
1. Are Fashion Weeks Fashion Shows Still Necessary?
2. The Future of Fashion Shows
