New York-based fashion brand Wili has recently made its entrance into the luxury fashion market with the launch of its debut collection. This exciting collection features bold colors and eye-catching silhouettes that seamlessly merge runway excitement with everyday wear. Customers can now shop the collection on Wili’s website, houseofwili.com, with prices starting at $450.
Founder and creative director Kaitlin Peña has always been passionate about creating pieces that strike the perfect balance between comfort and sophistication. The enthusiastic feedback she received for her designs inspired her to establish the Wili brand. Peña aims to redefine the concept of everyday wear by infusing it with vibrant colors and striking silhouettes, all while prioritizing comfort.
Peña strongly believes that fashion should empower everyone involved, which is why Wili’s pieces are ethically manufactured in New York. Additionally, the brand sources sustainable fabrics from top mills in Europe. By adhering to ethical and sustainable practices, Wili solidifies its identity as a luxury brand.
The debut collection from Wili features a diverse range of garments that flawlessly blend comfort and elegance. With a dedicated focus on premium fabrics and meticulous craftsmanship, the collection remains true to Wili’s vision of infusing elevated artistic elements into everyday wear. The brand aims to provide clothing that not only looks good but also feels good to wear.
The name “Wili” holds deep personal significance for Peña. It is a combination of “Wi,” which pays homage to her father, who nurtured her love for sewing, and “Li,” which represents her mother, who fueled her passion for fashion. This name perfectly embodies the brand’s values and its creator’s strong personal connection.
With its entry into the luxury fashion market, Wili seeks to carve out a unique niche for itself by offering statement-wear that effortlessly embodies both style and comfort. With its debut collection, Wili is positioned to make a bold and distinctive mark in the industry.
Useful links:
