The upcoming Who’s Next trade fair in Paris is set to be a thriving hub for fashion enthusiasts, with over 800 brands from around the world showcasing their unique perspectives and innovative designs. Among the exciting additions are Chez Nous, Dr. Bloom, Rainodd, and Liberadd.
Chez Nous, founded by Camélia Barbachin, is a French label that aims to redefine Mediterranean blue and denim in its latest collection. Inspired by Barbachin’s Tunisian heritage, the brand seeks to promote diversity and shine a spotlight on the underrepresented North African immigrant community in the fashion industry. Chez Nous offers a genderless wardrobe with loose-fitting pieces catering to all body types, ranging from XXS to XXXL. The brand’s commitment to sustainability is evident through its use of bio-based cotton and GRS-certified recycled polyamide materials. Partnering with zero-waste knitting workshops and work integration campuses in France contributes to their environmentally friendly approach, along with collaborations with GOTS certified workshops in Tunisia.
Liberadd, a South Korean brand, is set to bring maximalist looks to Who’s Next. Their designs incorporate clean lines and sand-colored tones into sporty and casual wear, all made from graphene. Graphene, a carbon-based nanomaterial known for its durability, offers natural antibacterial functions, good air permeability, antistatic properties, and strong protection against UV A&B rays. Liberadd embraces technical innovation and seamlessly combines it with their unique sense of aesthetics.
Rainodd, an Amsterdam-based rainwear specialist, aims to disrupt the current rainwear sector by offering bold and vibrant options. Founders Bianca Benloukil and Olivier Lefassy create waterproof jackets made from recycled fabrics in eye-catching camouflage or tie & dye prints. Recognizing a lack of modern choices in the market, they sought to fill the gap with Rainodd. The brand’s products are manufactured in GRS certified factories in China, taking advantage of the country’s technical expertise and product range. By sourcing materials locally, Rainodd strives to reduce its carbon footprint. Currently, the brand exclusively sells its oversized silhouettes online, with no physical stores of their own.
Making their debut at Who’s Next is Dr. Bloom, a colorful Spanish brand that focuses on fun and sustainability. The label produces its pieces in local workshops and manufactures its knitwear in small Italian workshops. Dr. Bloom offers a wide range of products, including shirts, dresses, shoes, bags, and more. Their pieces are sold in their four stores in Barcelona as well as online. To promote sustainability, Dr. Bloom releases one capsule collection per month and limits its production. The brand is known for its bold prints in peachy tones, such as a checkered bob cap and a Claudine collar shirt featuring a geometric pattern.
The inclusion of these new brands at the Who’s Next trade fair showcases the ever-evolving and diverse nature of the fashion industry. Each brand brings a fresh perspective and something exciting for fashion enthusiasts to discover. From Chez Nous’ inclusive and sustainable approach to Liberadd’s use of innovative materials, these brands are pushing boundaries and making a statement in the fashion world. Visitors to the trade fair can look forward to exploring the collections of these promising brands.
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