Last week, details about the most prestigious event in the fashion industry, the Met Gala, were unveiled, creating a wave of anticipation among fashion enthusiasts. Known as the annual gathering for brands, this highly-anticipated event allows them to showcase their creative potential while increasing their visibility among the media and the public. So, what can we expect from the forthcoming 2023 edition?
The schedule for the Met Gala is gradually taking shape, promising an unforgettable evening of luxury and fashion. On May 1st, the red carpet will be rolled out on the iconic steps of the Metropolitan Museum of Art in New York, welcoming the biggest celebrities from around the world. While the museum’s Costume Institute will pay tribute to the late fashion icon Karl Lagerfeld with an exhibition starting on May 5th, the theme for the 2023 Met Gala will revolve around Lagerfeld’s artistic universe. To enhance the theme of “Karl Lagerfeld: A Line of Beauty,” guests will be encouraged to draw inspiration from Lagerfeld’s distinctive look – black and white attire, high collar, gloves, suit, and sunglasses – as well as his remarkable career that spanned several decades.
As the creative director of Fendi since 1965 and Chanel since 1983, Karl Lagerfeld constantly pushed the boundaries and reinvented the codes of these renowned fashion houses. This gives both luxury brands a golden opportunity to dress celebrities in iconic pieces designed by the maestro himself and reintroduce timeless archival creations. Additionally, other fashion houses will also get a chance to interpret Lagerfeld’s universe, as his extraordinary journey will be portrayed in a biopic co-produced by his loved ones and former teams.
Last year, the theme “Gilded Glamour” left a lasting impression on luxury players and notable personalities. The striking 2-in-1 dress by Versace, worn by actress Blake Lively, garnered immense attention and generated a staggering $13.7 million in Media Impact Value (MIV) for the brand, as reported by Launchmetrics – a company specializing in measuring the impact of media content. Overall, Versace benefited from $31.2 million in MIV through its 75 appearances during the Met Gala. Notably, other fashion powerhouses such as Moschino, Gucci, and Louis Vuitton also captivated audiences with their captivating ensembles, igniting a frenzy on social media platforms.
Beyond the opportunity to enhance brand notoriety and stimulate sales through increased desirability, the upcoming Met Gala in 2023, still under the guidance of Anna Wintour, will have an impressive lineup of celebrity co-chairs. The prestigious event will be chaired by award-winning actresses Michaela Coel and Penelope Cruz, globally-acclaimed singer Dua Lipa, and tennis legend Roger Federer. This diverse lineup of influencers from various fields ensures a captivating and unforgettable evening that will undoubtedly leave a lasting impact on the fashion industry.
Useful links:
1. The Costume Institute – Metropolitan Museum of Art
2. Highlights from the Met Gala 2019 – Vogue
