Wethenew, a significant player in the rapidly growing sneakers resale market in France, has recently established a presence at the iconic Galeries Lafayette Haussmann in Paris. This move comes as the sneakers resale industry continues to soar, with a global market worth $6 billion and projected to reach $20 billion by 2025. What was once a niche market enjoyed by a select few enthusiasts has now become a booming industry that is attracting widespread attention.
Founded by David Benhaïm and Michael Holzmann five years ago, Wethenew serves as a platform that connects resellers with consumers and offers authentication services for unworn products. This innovative approach has allowed the company to cement its position as a major player in the French market, with the ambitious goal of reaching €100 million in revenue.
The opportunity presented itself for Wethenew to make its mark at Galeries Lafayette Haussmann after the departure of OP 2.0. Seizing this chance, Wethenew has now opened two concessions within the flagship store. The first concession can be found on the store’s domed fourth floor, while the second is situated on the first floor in the men’s section. This strategic move is a significant milestone for Wethenew, and the founders express their pride in not only achieving this, but also in nurturing their long-standing partnership with Galeries Lafayette.
Central to Wethenew’s strategy is the preservation of exclusivity and rarity. Every week, the company reconditions and makes available for sale 200 pairs of sneakers, ensuring that customers have access to unique and sought-after models. This initiative not only benefits Wethenew but also offers Galeries Lafayette an opportunity to showcase distinct sneaker models that are not typically available through mainstream streetwear labels.
By joining forces with Galeries Lafayette, Wethenew aims to strengthen its connection with its community and fuel its ongoing expansion. With its new and prominent location within the iconic department store, Wethenew is perfectly positioned to generate even more excitement within the sneakers resale industry.
For more information on Wethenew and their offerings, visit their official website. To explore the incredible range of products available at Galeries Lafayette Haussmann, visit their website.
