Carolina Herrera’s artistic director, Wes Gordon, has successfully overcome the obstacles posed by the ongoing pandemic to stage an impressive fashion show. Despite recently becoming a father, Gordon managed to organize an intimate show in an elegant mansion on the Upper East Side. In a recent interview, he discussed the experience of putting together a show during these challenging times and how the brand has adapted to the ever-changing fashion landscape.
Gordon emphasized the importance of being realistic and prioritizing public health and safety. As a result, the audience for the show was significantly reduced from 800 to just 100 people. This allowed Gordon to explore new venues and create a more intimate atmosphere for the event. Vaccination was a mandatory requirement for all guests and staff, and masks were worn by everyone except the models. By implementing these precautions, the brand ensured the well-being of attendees while still delivering a memorable show.
Undoubtedly, the pandemic has had a profound impact on people’s fashion choices and expectations. Gordon revealed that during the lockdown, he engaged in conversations with customers to gain a better understanding of their needs and desires. Even in challenging times, the Herrera woman seeks clothes that are both thrilling and empowering, evoking a sense of confidence and making her feel amazing. This has led Gordon to experiment with different fabrics and styles, offering options that are both fashionable and comfortable.
Looking towards the future, sustainability has become a key focus for the brand. Gordon expressed his pride in the progress they have made in reducing their environmental impact, with each season bringing new initiatives in this area. Additionally, the brand has recently expanded into e-commerce and beauty products, aiming to extend their bold and exuberant brand identity into the beauty sector.
In discussing his relationship with the Puig family, the owners of Carolina Herrera, Gordon praised their deep respect for the brand and Mrs. Herrera’s legacy. He sees his role as carrying the torch forward while also attracting a new generation of customers. The Puigs’ commitment to the brand’s integrity and values resonates with Gordon and serves as a constant inspiration in his work.
When asked about the slightly younger aesthetic under his direction, Gordon explained that his design decisions are influenced by the women in his life and his personal experiences. Rather than designing for a specific age group, he aims to capture a spirit and energy that transcends age. Ultimately, his objective is to create unforgettable looks that exude confidence and allow the wearer to stand out. Despite the brand’s evolution, they have successfully retained their long-time clients while also attracting new customers.
Finally, Gordon shared his thoughts on the Met Gala, which received criticism for being “too much.” He expressed his enjoyment of the event and appreciated the opportunity to be part of an evening where people could express themselves through fashion. To him, the Met Gala was a celebration of individuality and self-expression after a prolonged period of limited social interactions.
In conclusion, Wes Gordon’s ability to navigate the challenges of the pandemic and create a memorable show for Carolina Herrera showcases his talent and commitment to the brand. With a strong focus on sustainability and a dedication to upholding the heritage of Carolina Herrera, Gordon continues to challenge boundaries and dress women in thrilling and empowering fashion.
Useful links:
– Carolina Herrera Official Website
– Why More Fashion Brands Need an Artistic Director (Vogue Business)
