Wax London, the popular men’s fashion brand, has recently opened its second store in London, adding to its growing physical presence. Located in the trendy Spitalfields area on Commercial Street, this new store closely follows the brand’s successful debut retail store in Soho on Berwick Street, which opened just a few months ago in early June. The brand’s expansion has been fueled by its partnerships with well-known stockists such as Liberty, Selfridges, Brown Thomas, Harvey Nichols, and various independent boutiques.
Notably, Wax London has been gaining popularity among American customers, which has sparked speculation about the brand’s plans to establish a presence in the US market. With a significant portion of its business coming from the US, it seems only natural for the brand to explore the possibility of opening stores across the pond.
The opening of Wax London’s Spitalfields store coincides with the launch of its exciting SS23 collection, featuring the latest releases from Drop 3. This collection, titled ‘Sunny Weekends in Seville,’ draws inspiration from the vibrant colors found in the Spanish city. From Coral Orange and Mustard to Khaki hues and deeper Navy Jacquard, the color palette is diverse and eye-catching. The brand’s marketing campaign creatively combines the Seville-inspired colors with the urban backdrop of London, giving the collection a unique and cosmopolitan aesthetic.
Drop 3 also marks a notable expansion of Wax London’s offerings. The collection introduces new Linen shapes, terry-toweling co-ords, and the introduction of the new Didcot Shirts. One exciting addition to the collection is the relaxed, wide-leg design called the Milos Trouser, crafted from 100% Cotton Twill and available in black and white.
One aspect of Wax London’s collection that has received a positive response is its knitted shirt selection. In response, the brand has introduced three new Tellaro shirts. Two of these shirts feature ribbed fabrics in khaki and white, while the third Tellaro shirt showcases a mustard/ecru tile knit design, which coordinates perfectly with the overall collection.
Wax London’s commitment to quality craftsmanship, unique designs, and attention to detail are evident throughout its current collection, as well as its expanding retail presence. The brand’s popularity in the men’s fashion industry is only set to grow as it continues to captivate fashion-conscious individuals not only in London but also beyond.
To learn more about Wax London and browse their latest collection, visit their official website at https://www.waxlondon.com. For those interested in the brand’s stockists and physical store locations, additional information can be found on their store locator page at https://www.waxlondon.com/pages/stockists-locator.
