Watches of Switzerland Group, a renowned luxury watches and jewellery retailer, has taken its first step into the European market by opening a Breitling store in Stockholm. This move marks a significant milestone for the company as it looks to expand beyond its already thriving markets in the US and the UK.
As a publicly listed company, Watches of Switzerland Group has consistently delivered positive results, even in challenging times. Its foray into mainland Europe presents a promising opportunity for further growth and success. Craig Bolton, the President of the group for the UK and Europe, expressed great enthusiasm about the expansion plans, particularly in the Nordics and Ireland. The company aims to establish more monobrand boutiques in these regions by the end of 2022.
The European expansion will continue with the opening of additional Breitling stores in Stockholm Mall of Scandinavia and Copenhagen in September. Furthermore, the company will unveil its first-ever Omega store in Copenhagen, situated on Østergade.
Watches of Switzerland Group is actively exploring opportunities in other parts of the European marketplace as well. This strategic move will not only increase its brand presence but also cater to the growing demand for luxury watches and jewellery in Europe.
By entering the European market, Watches of Switzerland Group is positioning itself for continued success and growth. With a strong focus on its brand partnerships and a commitment to delivering exceptional customer experiences, the company is well-equipped to thrive in the highly competitive European luxury retail sector. It will be fascinating to witness how the company establishes its presence and captivates the attention of European consumers as its expansion plans unfold.
Links:
1. [Breitling Store in Stockholm](https://www.watches-of-switzerland.co.uk/store/stockholm.html)
2. [Omega Store in Copenhagen](https://www.watches-of-switzerland.co.uk/store/copenhagen.html)
