Watches of Switzerland Expands with New TAG Heuer Store in Ireland

Watches of Switzerland, a prominent luxury watch specialist in Europe, is expanding its reach with the opening of a new TAG Heuer monobrand store in Ireland. This exciting development marks the 21st TAG Heuer boutique in the Watches of Switzerland Group’s portfolio, strengthening their longstanding partnership.

Situated in the popular Dundrum Town Centre, located south of Dublin, the new store occupies a prime spot on the ground floor near the main entrance. The boutique showcases TAG Heuer’s contemporary design aesthetic, with an interior that reflects the brand’s DNA and pays homage to its motoring heritage through the use of shades of grey and sleek mirrored units.

At the boutique, customers can anticipate an extensive selection of timepieces, including the exclusive limited edition Carrera and the latest releases from the Aquaracer Professional 200 Solargraph. The Formula 1 collection offers a vibrant array of chronographs, while the Connected timepieces cater to tech enthusiasts.

Rob Diver, the Managing Director of TAG Heuer for the UK and Ireland, expressed his excitement about the opening of the new store, highlighting that it will provide customers in Dublin with a fully immersive brand experience. He also hinted at the prospect of additional boutiques opening in the near future, reinforcing the Watches of Switzerland Group’s commitment to their partnership.

Craig Bolton, the President of the UK and Europe at Watches of Switzerland, emphasized the significance of establishing the TAG Heuer monobrand store in Dundrum Town Centre. As Ireland’s largest shopping destination, it presents the perfect location to expand the accessibility of the Watches of Switzerland Group across Europe.

With the launch of this new TAG Heuer store in Ireland, Watches of Switzerland Group reaffirms its position as Europe’s leading luxury watch specialist. Customers can anticipate an unparalleled retail experience and access to the latest timepieces from one of the world’s most prestigious watch brands.

For more information on Watches of Switzerland and TAG Heuer, visit the official websites:
1. Watches of Switzerland: https://www.watches-of-switzerland.com/
2. TAG Heuer: https://www.tagheuer.com/

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