The Watches of Switzerland Group, the largest luxury watch and jewellery retailer in the UK, is taking significant strides in its European expansion strategy with a particular focus on Nordic countries and Ireland. As part of this strategy, the group has recently opened its first two monobrand boutiques in Østergade, Old Town Copenhagen, marking its entry into Denmark.
The newly unveiled Omega boutique provides an immersive experience for customers, allowing them to fully immerse themselves in the brand’s world within the beautifully designed interior of the boutique. The collections on display include popular models such as the Speedmaster, Seamaster, De Ville, and Constellation, alongside a selection of Omega accessories and fine jewelry.
The Breitling Boutique, on the other hand, features the brand’s signature industrial-loft aesthetic and occupies a space of 111 square meters. It houses the complete range of watches, including limited editions and special collaborations.
These boutiques represent a significant milestone in the Watches of Switzerland Group’s European expansion plan. Craig Bolton, President of the Watches of Switzerland Group, UK and Europe, expressed excitement about the company’s growing presence in Europe and revealed plans to open more monobrand boutiques by the end of 2022. Bolton also emphasized that the initial focus remains on the Nordics and Ireland, but the company is actively exploring opportunities in other markets as well.
The Watches of Switzerland Group has been strategically maneuvering to establish a strong foothold in the European market. By expanding into Denmark and other Nordic countries, the company aims to meet the growing demand for luxury watches and jewelry in the region. Leveraging its reputation as a trusted and reputable retailer, the Watches of Switzerland Group is well-positioned to capture the attention of discerning customers in these markets.
The decision to open monobrand boutiques highlights the group’s commitment to offering an immersive and authentic brand experience. Customers visiting these boutiques can expect a comprehensive selection of watches and jewelry from their favorite brands, ensuring a personalized and unique shopping experience.
The success of the Watches of Switzerland Group’s expansion strategy in Europe will depend greatly on its ability to adapt to the unique preferences and characteristics of each market. By tailoring its offerings and retail experiences to the specific needs of Nordic and Irish customers, the group can establish a strong connection with its target audience and drive growth in these regions.
Upholding its dedication to providing unparalleled customer service and offering a wide range of luxury brands will be crucial for the Watches of Switzerland Group as it expands its presence in Europe. These principles have been the driving force behind the company’s success in the UK, and they must be maintained to ensure continued growth and success in new markets.
Overall, the Watches of Switzerland Group’s expansion into Denmark and other Nordic countries signifies its commitment to becoming a leading player in the European luxury watch and jewellery market. With its strategic approach, emphasis on brand experiences, and dedication to customer satisfaction, the group is poised for continued success in its European expansion journey.
Useful links:
1. Watches of Switzerland Group official website
2. Omega official website
