Watches of Switzerland Group, a prominent retailer of luxury timepieces, has recently announced a distribution partnership with Doxa, an independent Swiss dive-watch maker. This partnership will allow Doxa’s collection to be showcased at Watches of Switzerland showrooms in the UK and the US, as well as online. Jan Edöcs, CEO of Doxa, views this collaboration as a significant milestone for the brand’s development in the UK, as the extensive network and reputation of Watches of Switzerland will undoubtedly bolster their momentum.
Craig Bolton, the executive director at Watches of Switzerland, expressed his admiration for Doxa’s diving watches and his pride in nurturing the growth of this exceptional brand. As part of this partnership, Watches of Switzerland will also be launching Doxa’s Sub 300 carbon COSC collection, which offers a contemporary interpretation of their iconic diver’s watch. The collection features six captivating dial colors and will be available for purchase this month at a price of £3,750.
In addition to this exciting new collection, Doxa plans to expand further into lightweight carbon-cased timepieces. This demonstrates the brand’s dedication to innovation and staying ahead of market demands.
By collaborating with Doxa, Watches of Switzerland aims to strengthen its already impressive trading performance, particularly in the face of challenging conditions brought on by the pandemic. The retailer has consistently experienced notable sales growth and has maintained its full-year guidance, showcasing resilience and adaptability. In the UK, the company has seen robust e-commerce performance, while in the US, it has achieved sustained strong growth. Overall, group revenue has risen by 6.6% year-on-year in constant currency to £272.6 million, representing a 5.7% increase on a reported basis.
The inclusion of Doxa’s collection into the Watches of Switzerland Group’s offering is an exciting development. This partnership not only expands the range of options available to customers but also demonstrates the retailer’s commitment to collaborating with exceptional brands to cater to the diverse needs and preferences of watch enthusiasts. With its extensive network and esteemed reputation, Watches of Switzerland will undoubtedly contribute to the continued success and exposure of the Doxa brand in both the UK and the US.
To learn more about Doxa and their collection available at Watches of Switzerland, visit their website here. To explore the wide range of luxury timepieces offered by Watches of Switzerland, click here.
