Luxury e-commerce retailers are now provided with a solution to the challenge of delivering an immersive shopping experience online, thanks to the launch of the Wanna 3D Viewer by tech firm Wanna. This augmented reality tool, owned by luxury platform Farfetch, aims to bridge the gap between the tactile experience of shopping in a physical store and the limitations of traditional product photos.
The Wanna 3D Viewer offers customers the ability to explore products in greater detail and from different angles, all from the comfort of their own homes. This digital experience allows for a more interactive and engaging encounter, similar to what customers would expect in-store. By empowering brands to communicate through immersive technology, the tool instills customer confidence in luxury e-tailers.
Designed for 3D models across different product categories, including watches, footwear, homewares, and jewelry, the Wanna 3D Viewer includes features such as Points of Interest (POI). This feature enables brands to highlight specific attributes of a product and create compelling narratives around them. Additional text information can also be incorporated into each POI. For jewelry, the viewer’s ‘Enhanced Gems’ feature allows customers to experience colored gems and brilliants that closely resemble their real-world counterparts.
Seamless integration of the Wanna 3D Viewer into websites is made possible through the software development kit (SDK). This allows users to easily rotate products, zoom in and out on different angles and details, and navigate through the POIs. The result is a captivating and emotional connection to the product’s story. Sergey Arkhangelskiy, CEO of Wanna, believes that there is a growing demand for 3D in luxury fashion, signaling a major industry shift towards a more engaging and realistic product discovery journey. Compared to product photos, 3D assets provide customers with the opportunity to explore the finer details of products, helping them make more informed purchasing decisions.
The introduction of the Wanna 3D Viewer is set to revolutionize the way luxury e-commerce retailers showcase their products and provide an interactive shopping experience. With its advanced features and seamless integration, this tool allows brands to effectively communicate their product attributes and increase customer confidence. As the demand for 3D experiences in luxury fashion grows, it is clear that this technology is changing the landscape of online shopping for the better. Customers now have the opportunity to explore products in great detail, establishing a stronger connection and making more informed choices. The Wanna 3D Viewer sets a new standard for luxury e-commerce, overcoming traditional limitations and enhancing the overall shopping journey.
Links:
– Amazon Wants More Fashion Brands to Use 3D Technology
– Inside The Future of AR and VR in Fashion
