Walter Butler, the founder of Butler Industries, has established himself as a successful businessman and serial investor, particularly in the luxury, tourism, and art-of-living industries. His career and strategic investment choices were recently explored in an episode of the LuxurynsightXFashionNetwork podcast series, where he shared insights with Godfrey Deeny, the global editor-in-chief of FashionNetwork.com.
Originally from Rio de Janeiro, Brazil, Butler relocated to France during the 1960s following his parents’ divorce. He attended the prestigious ENA civil service school and subsequently worked at France’s General Inspectorate of Finance for three years. Building on this experience, he joined François Léotard’s office as an advisor during his tenure as the Minister of Culture and Communication. Noteworthy among his endeavors during this time was his involvement in the privatization of TF1, Europe’s largest TV channel.
Butler’s foray into venture capital began during his time at Goldman Sachs in New York. Inspired by this exposure, he founded Butler Capital Partners (BCP) in 1991 as a subsidiary of Butler Industries, focusing on asset management. Under the mentorship of François Pinault, he gained a reputation as a turnaround expert through his acquisition of struggling companies. Notable examples include his stake in SNCM, a Corsican shipping company, in 2005, the purchase of PSG in partnership with Colony Capital in 2006, and becoming a majority shareholder in the Virgin Megastore chain.
In recent years, Butler has directed his investment interests towards the lifestyle sector, with a strategic aim for diversification. He successfully revitalized the Flo group, which comprises renowned Parisian restaurants like La Coupole and Bofinger. Additionally, he acquired the famous Paradis Latin cabaret and the premium patisserie chain established by pastry chef Pierre Hermé.
Butler’s most recent venture in the luxury restaurant sector is L’Ambroisie, a highly acclaimed three-Michelin-starred restaurant located in central Paris. Known for its exquisite French cuisine and use of top-quality ingredients, L’Ambroisie serves as a flagship establishment for Butler’s ambitions. He plans to replicate this success by opening a similar restaurant in Japan, followed by the establishment of a more affordable yet still premium brasserie in both France and Japan.
Regarding his investment strategy, Butler expresses caution towards artificial intelligence and believes that data is better utilized for asset management purposes rather than as a sole basis for investment decisions. He places a strong emphasis on delivering exceptional customer experiences, recognizing that they lead to high return rates. For aspiring young entrepreneurs interested in becoming investors, Butler advises them to thoroughly understand the market and potential competitors. He also encourages them to start small and gradually expand their ventures, taking inspiration from the successful journey of pastry chef Pierre Hermé.
Walter Butler’s impressive career as a serial investor in the luxury and lifestyle sectors highlights his expertise in strategic investments. Guided by his keen eye for lucrative opportunities, he has acquired and revitalized iconic establishments, thereby contributing to the growth and development of the global luxury industry.
Useful Links:
1. Butler Industries Official Website
2. FashionNetwork.com
