Vyking, a technology specialist based in Berlin and London, has recently launched a groundbreaking product called Flex, designed to enhance its augmented reality (AR) offerings for fashion and sports brands. Unlike their previous AR products, which were primarily utilized by established brands like Adidas, Louis Vuitton, and Crocs, Flex is aimed at consumers, creators, artists, and brands who are interested in developing and releasing digital fashion collections as NFTs.
Thibault Marion de Procé, the co-founder and Chief Product Officer of Vyking, recognizes the dynamic nature of the world and the rapid changes occurring in both technology and culture. He sees Flex as a unique opportunity to leverage Vyking’s proven AR technology, which has powered immersive AR experiences for leading brands, to create a user and creator-centric application that combines true ownership, AR, and the growing world of digital fashion. Marion de Procé firmly believes that Flex will revolutionize the digital fashion industry.
One of the standout features of Flex is its ability to showcase and store NFTs in AR. This means that consumers can fully experience and display their digital fashion collections. Vyking’s own AR try-on technology brings digital ownership to life, enabling users to “flex” their sneaker NFTs by overlaying them onto the real world through AR. These augmented reality displays can then be captured in stunning pictures and shared on social media platforms.
To introduce this groundbreaking technology to the public, Vyking recently showcased Flex at the Block/Space area presented by Tezos during SXSW 2022. The company firmly believes that Flex represents a significant advancement in the industry, combining cutting-edge technology with true digital ownership. Users can access their NFTs within the Flex app and fully immerse themselves in the digital fashion experience.
Flex is expanding the possibilities of augmented reality in the fashion industry. By democratizing the creation and consumption of digital fashion collections, Flex allows more individuals and brands to participate in this rapidly growing sector. Vyking is at the forefront of technological innovation, bridging the gap between fashion and digital experiences as the world continues to evolve at an incredible pace.
Useful links:
– To learn more about Vyking’s Flex and its impact on the digital fashion industry, visit their official website: Vyking Flex.
– For insights and updates on the latest developments in the world of augmented reality and fashion, check out this informative article: Vogue Business: AR Fashion and Beauty Applications.
