Vivienne Westwood has recently unveiled its highly-anticipated SS24 campaign, featuring two iconic supermodels, Naomi Campbell and Penelope Tree. However, this campaign holds even more significance as it also showcases a private survey of designer Andreas Kronthaler’s personal collection, spanning the past four decades of Vivienne Westwood’s fashion history. By revisiting and remaking classic silhouettes, this campaign flawlessly captures the timeless style that Vivienne Westwood is renowned for.
What sets this campaign apart from others is its unique incorporation of a still-life element. The Proportion London mannequin factory serves as the backdrop, adding a captivating twist to the visuals and emphasizing the brand’s dedication to creativity and innovation.
Andreas Kronthaler, the mastermind behind this campaign, expressed his excitement about using still-life as a platform to showcase the reimagined wardrobe of Dame Vivienne. After thoroughly searching for the perfect location, the team stumbled upon one of East London’s last remaining mannequin factories. The factory owners graciously allowed them to shoot on-site, providing an unforgettable opportunity to observe the intricate process of mannequin production.
Sabina Schreder expertly styled the campaign, while renowned photographer Juergen Teller skillfully captured the essence of Vivienne Westwood’s designs. Creative partner Dovile Drizyte played a significant role in shaping the overall vision of the campaign.
In addition to the star power of Naomi Campbell and Penelope Tree, the inclusion of other talented individuals such as Xavier Morales, Lux Gillespie, Vincent Rockins, and Andreas Kronthaler himself adds depth and diversity to the campaign. Each cast member injects their unique energy into the visuals, amplifying the storytelling of the collection.
In conclusion, Vivienne Westwood’s SS24 campaign flawlessly encapsulates the essence of the brand’s iconic aesthetic while pushing the boundaries of traditional fashion advertising. By revisiting and remaking classic silhouettes and presenting them in an unconventional setting, Vivienne Westwood reaffirms its status as an industry pioneer. The campaign’s fusion of timeless style, creativity, and innovation undoubtedly secures Vivienne Westwood’s position at the forefront of fashion.
Useful Links:
1. Vivienne Westwood Official Website: Stay updated with the latest collections and news from Vivienne Westwood.
2. Vivienne Westwood Instagram: Explore behind-the-scenes looks, campaign visuals, and more on Vivienne Westwood’s official Instagram page.
