Swiss eyewear brand Viu has taken the UK by storm with the launch of its second store in the country. Known for its high-quality frames made from Italian Acetate, Japanese Titanium, and cutting-edge 3D-printing technology, Viu has built a strong reputation as a multichannel eyewear specialist.
One of the key features that sets Viu apart from other eyewear brands is its unique home trial service, allowing customers to test out up to four frames free of charge before making a purchase. This customer-focused approach has resonated with eyewear enthusiasts across Europe, contributing to Viu’s success in various markets.
The new 1,700 sq ft store on Marylebone Lane represents Viu’s largest retail space to date, following the successful opening of its Soho location. With a total of 53 stores in Switzerland, Germany, Austria, and Scandinavia, Viu continues to expand its presence globally, bringing its top-notch eyewear products to customers worldwide.
Jenny Casebourne, retail & leisure director at The Howard de Walden Estate, commended Viu for its seamless transition from online to offline retail. The brand’s arrival on Marylebone Lane adds to the area’s diverse retail and dining scene, alongside other well-known brands and eateries.
CEO and co-founder Kilian Wagner expressed his excitement for the new store opening, emphasizing its significance in Viu’s growth strategy. With a mission to redefine the eyewear industry through innovation and customer-centric practices, Viu continues to pave the way for stylish, high-quality eyewear.
Established in Zurich in 2013, Viu has quickly become a go-to destination for trendsetting eyewear. By prioritizing quality, innovation, and customer satisfaction, Viu is leading the charge in reshaping the future of eyewear one fashionable frame at a time.
Learn more about Viu and its stylish eyewear collections at their official website here.
For the latest updates and news on Viu’s expansion and product launches, follow them on Instagram here.
