One year before his untimely passing, Virgil Abloh, the renowned American designer behind brands like Off-White and the artistic director of Louis Vuitton’s Men’s Collections, introduced Free Game, a platform aimed at supporting aspiring entrepreneurs in the fashion industry. The platform’s purpose was to provide guidance on various practical aspects of starting a brand, including choosing a brand name, registering it, creating a lookbook, and launching a website or online store. This resourceful platform, which is still relevant today, reflects Abloh’s commitment to the concept of transmission and mentorship.
Free Game was created as a response to the frequently asked questions Abloh received throughout his career. By compiling video content from YouTube and presenting it in a concise format, he aimed to offer accessible information to anyone interested in pursuing their own brand. The platform not only provided practical advice but also served as a window into Abloh’s creative approach. Visitors could explore his Harvard University conference titled “Insert Complicated Title Here” from 2017 or delve into his award-winning book “Figures of Speech.”
Abloh emphasized the importance of inclusivity and the democratization of opportunities through Free Game. He sought to open doors for individuals from marginalized backgrounds and provide them with access to opportunities that were typically reserved for a privileged few. In line with this commitment, Abloh also established the “Post Modern” scholarship, specifically designed for students of color.
Tragically, Abloh’s time to further develop the platform and cater to the evolving needs of the fashion industry was cut short. On November 28, 2021, at the age of 41, he passed away. Despite his absence, the Free Game website remains accessible, ensuring that his vision and valuable resources continue to inspire and empower aspiring entrepreneurs.
Link 1: Free Game Platform
Link 2: Vogue Business: How Virgil Abloh Changed the Fashion and Design Industry
