Victorinox North America, a subsidiary of Victorinox AG, a prestigious Swiss company renowned for its Swiss Army knives, has recently announced the hiring of Barbara Jackson as its new director of watches. With her extensive experience of more than 20 years in the premium watch and jewelry industry, Jackson’s role will be to drive growth in the company’s North American watch division and establish profitable partnerships with retail partners.
Reporting directly to Ulrich Wohn, the president of Victorinox North America, Jackson’s appointment brings a wealth of leadership expertise to the table. She previously held the position of VP of sales West at John Hardy and worked for 12 years at Tag Heuer, a luxury watch brand owned by LVMH, where she eventually became the regional director for national accounts. Furthermore, she has also worked in various positions at Citizen Watch Co, Swarovski, and The Monet Group.
Wohn expressed his delight in welcoming Jackson to the North American Leadership team, emphasizing the significance of having an accomplished industry leader to ensure successful and mutually beneficial relationships with Victorinox’s valued partners. As the company continues to expand its watch division, Wohn is confident that Jackson possesses the necessary executive qualities to excel in her role.
Wohn himself was appointed as the president of Victorinox North America in August 2021, with his primary responsibility being to strengthen the company’s presence in the region, which is its leading global market. He is focused on elevating the brand, driving growth and profitability, and implementing innovative distribution strategies.
In addition to their core products such as watches and Swiss Army knives, Victorinox specializes in other categories like travel gear, fragrances, and cutlery. The company’s commitment to excellence, craftsmanship, and innovation is evident in its diverse range of products. With the addition of Barbara Jackson as the director of watches, Victorinox North America is well-positioned to achieve even greater success in the North American market.
Useful links:
– Victorinox Official Website
– Press Release on Barbara Jackson’s Appointment
