Victoria Beckham has emerged as the undisputed champion of social media during London Fashion Week (LFW), solidifying her position as the ultimate brand in the digital realm. According to analytics firm Launchmetrics, Beckham outshone her competition by showcasing her highly anticipated AW19 collection for the second time this season, garnering the most attention and engagement throughout the prestigious event.
One of the defining moments of Beckham’s social media dominance was a photo she shared on Instagram, capturing a heartwarming moment celebrating dinner with her family post-show. This single post generated an impressive Media Impact Value (MIV) of $841,000 and amassed a total engagement of 1.6 million. The buzz continued as Beckham strategically utilized platforms like Instagram and Facebook to share images from a party hosted during LFW, promoting the launch of her new Youtube channel. These posts, also shared by Youtube, contributed to a combined MIV of $487,000. In total, Beckham shared 43 posts across various channels, resulting in a remarkable $4.9 million in MIV and reaching 4.2 million engagements.
The impact of LFW was felt across social media platforms, with #LFW being mentioned in over 1,301 Instagram posts and 17,000 Twitter posts. This generated a substantial MIV of $9 million and $1.9 million respectively. Following Victoria Beckham, other brands that garnered high engagement during LFW included Burberry, Vivienne Westwood, Alexa Chung, Adidas x Ji Won Choi, Erdem, Simone Rocha, Christopher Kane, Molly Goddard, and JW Anderson.
Victoria Beckham’s superior performance in social media engagement during London Fashion Week highlights her influence not just as a designer, but as a trailblazer in the digital landscape. Her ability to connect with fans and followers across various platforms demonstrates her versatility and innovation in the ever-changing world of fashion.
For more information on Victoria Beckham’s impact during London Fashion Week, check out Launchmetrics’ analysis here. Additionally, to stay updated on the latest fashion trends and news, visit the official London Fashion Week website here.
