In a year marked by unprecedented challenges brought on by the COVID-19 pandemic, Europe-based outlet operator Via Outlets has shown remarkable resilience in the face of adversity. Despite the turbulent market conditions, the company has not only survived but thrived, completing over 117 new leasing deals in 2020, bringing its total to over 300 for the year. This impressive achievement is a clear indication of Via Outlets’ strategic approach and agility in adjusting to the ever-changing dynamics of the retail landscape.
A significant milestone for Via Outlets this year has been the addition of 12 new brands to its already impressive portfolio. Recognizable names such as American Eagle, L’Oréal, Pinko, Cavalli Class, Samsøe & Samsøe, and NA-KD have all joined forces with Via Outlets, with American Eagle even launching its first European outlets in key locations.
Moreover, existing brand partners have reaffirmed their confidence in Via Outlets by signing new leases and expanding their presence across various outlet locations. Michael Kors, for example, has opened new boutiques in multiple outlets and upsized existing stores, while Cavalli Class has made a notable debut with Via Outlets by establishing its presence in several locations.
A notable trend that has emerged amidst the challenges of 2020 is the increased interest from existing brand partners in securing additional space on flexible terms. Brands like Puma and Adidas have taken advantage of this opportunity by opening pop-up stores in strategic locations, enabling them to capitalize on additional sales opportunities while maintaining their permanent stores.
Overall, Via Outlets’ ability to attract new brands, secure leasing deals, and adapt to the evolving retail landscape underscores the strength and resilience of the outlet sector. As the company continues to navigate the uncertainties of the market, its commitment to innovation and adaptability will undoubtedly be crucial in sustaining its success in the future.
To learn more about Via Outlets and its recent leasing deals, visit their official website here. For insights on the evolving retail industry in the wake of the COVID-19 pandemic, check out this informative article here.
