In 2019, Via Outlets experienced a remarkable period of growth fueled by a strategic combination of upgrades, a focus on attracting tourists, and the addition of new and exciting brands to their portfolio. The company, a partnership between British property giant Hammerson and APG, achieved impressive results with notable increases in brand sales, footfall, and overall visitor numbers.
The numbers spoke for themselves, with brand sales rising by 8.4% to €1.16 billion, footfall increasing by 6.1%, and a total of 32.2 million visitors flocking to Via Outlets’ shopping destinations. Several centers, including Mallorca Fashion Outlet, Vila do Conde Porto Fashion Outlet, and Zweibrücken Fashion Outlet, surpassed footfall milestones, attracting millions of visitors.
An outstanding example of this growth was seen at Freeport Lisboa Fashion Outlet, which reported a notable 12% increase in footfall and an impressive 20% boost in brand turnover. This success was credited to extensive remodeling efforts, upgrades, and the addition of 14 new stores such as Gant, Boggi, Karl Lagerfeld, Liu-Jo, Faconnable, and Havaianas.
CEO Otto Ambagtsheer expressed delight at the company’s performance, emphasizing their strategy of investing in outlet upgrades and introducing sought-after new brands. As Europe’s fastest-growing operator of premium outlet shopping destinations, Via Outlets has continued to focus on revamping their centers and expanding their brand offerings to enhance the overall shopping experience for customers.
Looking ahead to 2020, Via Outlets plans to continue their remodeling efforts at various locations to further elevate their shopping destinations and attract even more customers. The introduction of 128 new brands in the past year has already paid dividends, drawing in a diverse range of customers and driving revenue growth for the company.
In addition to their focus on upgrades and new brands, Via Outlets strategically targeted tourists in key European destinations to bolster their customer base. This approach has proven successful, with a noticeable increase in tax-free sales across their portfolio, indicating a growing appeal to international visitors. By combining these efforts with investments in upgrades and new brands, Via Outlets has solidified its position as a leader in the outlet shopping sector.
To learn more about Via Outlets’ impressive growth and strategic initiatives, visit their official website and browse their latest news and updates.
