Via Outlets, a leading European operator of outlet malls, has been experiencing a significant uptick in both foot traffic and brand sales. This surge in performance has been credited to the extensive remodelling projects undertaken by the company across its collection of outlets, turning them into high-end fashion destinations. Backed by APG and UK property powerhouse Hammerson, Via Outlets has witnessed a notable increase in the number of visitors, as well as a rise in average spending per visitor.
During the first half of the year, Via Outlets saw a remarkable 10% boost in brand sales, outpacing the 8% growth in footfall. This success can be directly linked to the refurbishment and expansion initiatives carried out at various sites. For instance, the Hede Fashion Outlet in Gothenburg, Sweden recently debuted an enhanced and expanded section, drawing in more patrons and driving up brand sales.
Despite facing challenges in the retail landscape in Sweden, the Hede Fashion Outlet has achieved an impressive 12% year-to-date increase in brand sales. In October alone, the outlet hit record numbers with a substantial 45% surge in brand sales and a 37% spike in guest numbers compared to the previous year. Similarly, the Vila do Conde Porto Fashion Outlet in Portugal has also seen an 8% uptick in brand sales, despite ongoing renovations.
CEO Otto Ambagtsheer highlighted the effective implementation of the company’s strategic vision and the resilience of the outlet market. With a continued focus on revamping and enhancing its properties, Via Outlets is well positioned for sustained growth and prosperity in the years ahead.
To learn more about Via Outlets and its success story, visit their official website here. For an in-depth look at the latest trends in the outlet mall industry, check out this insightful article here.
