VIA Outlets, a leading operator of outlet malls across Europe, is celebrating the reopening of all its properties for trading. Following the recent reopening of Freeport Lisboa Fashion Outlet, the company is pleased to announce that all its locations are now welcoming shoppers once again. Since the end of April, most of the centres have been back in business, and the response has been overwhelmingly positive.
Sales per visitor have surged across VIA Outlets locations, particularly in areas without visitor caps imposed by governments. This increase in performance is a promising sign for the company, which has seen significant growth in brand sales in the past year. With an 8.4% jump to €1.16bn in brand sales, VIA Outlets has solidified its position in the outlet mall market.
During the lockdown period, only a few of VIA Outlets’ malls were able to remain open, highlighting the challenges faced by the industry. However, with all properties now operational, the company is optimistic about the future. CEO Otto Ambagtsheer expressed his relief at having all centres up and running, emphasizing the importance of providing shoppers with a safe retail environment.
To meet the increased demand for shopping post-lockdown, VIA Outlets has been working closely with its brand partners to find solutions for excess stock. By offering additional space in its centres and exploring the possibility of pop-up stores, the company is adapting to the changing landscape of retail.
As sales and footfall numbers continue to surpass expectations, VIA Outlets remains confident in the resilience of the outlet shopping experience. With robust safety measures in place and strong visitor traffic, the company is looking forward to a prosperous future. Shoppers are eager to return to VIA Outlets locations, demonstrating a renewed enthusiasm for in-person retail experiences.
In light of recent developments, VIA Outlets is committed to providing a safe and enjoyable shopping experience for all visitors. With sales booming and footfall on the rise, the company is poised for success in the post-pandemic retail landscape.
For more information about VIA Outlets and its locations, visit their official website here. To stay updated on the latest news and promotions, follow VIA Outlets on social media here.
