VIA Outlets, the operator of outlet villages in Europe, is on track to achieve its best year ever. Despite the challenges posed by the post-Covid-19 retail landscape, the company has exceeded its previous record year and witnessed a strong year-to-date performance. In addition to their successful growth strategy focusing on remodeling, remerchandising, and remarketing, VIA Outlets has also implemented pioneering sustainability practices.
A significant part of VIA Outlets’ success can be attributed to their heavy investment in expansion projects. Notably, the company has allocated €17.5 million to enlarge the gross leasable area of the Sevilla Fashion Outlet in Spain by nearly 20%. This expansion, set to be completed in Q4 2023, aims to accommodate 80 additional stores and establish the outlet as the premier shopping destination in Andalusia.
Similarly, VIA Outlets has finalized plans to expand its Landquart Fashion Outlet in Switzerland. The project will add 4,707 sq m to the center, representing a 22% increase in its area. Furthermore, a new multi-deck car park will be constructed as part of the expansion. With an investment of over €53 million, this development is slated for completion in Q4 2024 and will introduce 15 new stores to the outlet.
The company’s strong performance has also been evident in the third quarter, as VIA Outlets completed 278 leasing deals year-to-date. These deals encompassed new store openings, renewals, upsizes, downsizes, and exits. As a result, the portfolio’s brand mix has been strengthened. VIA Outlets has successfully attracted prominent international premium brands such as Polo Ralph Lauren, Hugo Boss Women, Corneliani, Sandro, Maje, American Vintage, Hour Passion, and Sundek.
CEO Otto Ambagtsheer expressed satisfaction with the company’s robust recovery and the return of brand sales to pre-pandemic levels. He emphasized VIA Outlets’ commitment to continuously enhance its centers by welcoming new brands and advancing expansion projects and asset management initiatives.
Overall, VIA Outlets’ exceptional performance, dedication to sustainability practices, and ongoing expansion projects position the company for a prosperous year and continued growth in the premium outlet market.
Useful links:
– VIA Outlets Official Website
– VIA Outlets Centres
