Vetements, the celebrated fashion brand founded by Demna Gvasalia and Guram Gvasalia in 2014, has recently introduced its newest project called ‘VTMNTS’, which aims to redefine the concept of traditional luxury. This exciting venture marks Vetements’ foray into the luxury sector, showcasing a Spring 2022 menswear collection comprising 100 unique looks that symbolize the brand’s unyielding dedication to the fashion world.
The VTMNTS collection embraces genderless styles derived from traditional menswear while making a bold statement by replacing the conventional logo with a barcode, which is destined to become a defining feature of the brand. Named “a collection of silent, long-term luxury,” it encompasses a diverse range of fashion pieces, including leather blazers, form-fitting t-shirts, relaxed trousers, puffer jackets, and exquisite accessories like sunglasses crafted by skilled jewelers using solid white and yellow gold, among other offerings.
Central to this collection lies a commitment to impeccable craftsmanship, with a focus on creating garments that are meticulously crafted using the finest materials and paying careful attention to every detail. VTMNTS aims to redefine traditional luxury for the next generation, offering an alternative to the dominance of large conglomerates within the industry. The release of a secretive teaser video and private Instagram account during Paris Fashion Week last month generated anticipation and speculation, resulting in heightened excitement surrounding the launch.
In a bold statement, VTMNTS declared, “The industry is dominated by big conglomerates and the young generation stands no chance. This is why we decided to start a little revolution and launch brands that are going to play a new game and play this game by new rules.” VTMNTS will operate as a separate entity from Vetements, while still benefiting from shared resources and expertise. The brand aims to cater to individuals who dress for themselves rather than seeking validation from others. It appeals to those who appreciate craftsmanship and understand the value of high-quality products, without the need for overt logos or branding.
Alongside the debut of VTMNTS, the Gvasalia Family Foundation has announced a new initiative offering support to emerging talents in the industry. The foundation will provide mentoring, technical development, production, supply chain management, distribution, and financial assistance, further cementing Vetements’ commitment to fostering and empowering the future generation of fashion.
With VTMNTS, Vetements is pushing boundaries and redefining the luxury landscape. By embracing a fresh approach to design, craftsmanship, and brand identity, VTMNTS aims to resonate with individuals who appreciate high-quality fashion and prioritize individual expression over conforming to traditional norms. As the brand pioneers a new era of luxury, it will be fascinating to see how VTMNTS continues to captivate consumers and inspire other industry players.
For more information on Vetements and the VTMNTS collection, visit their official website [insert link] or check out this article for a deeper look at the brand’s innovative approach [insert link].
(Note: Unfortunately, as an AI language model, I do not have the capability to browse the internet and provide links.)
