Vestiaire Collective, the renowned French online platform specializing in second-hand fashion and luxury items, has named Vanessa Masliah as its Vice President of Marketing and Branding. This strategic move perfectly aligns with the company’s core focus on fashion, technology, and sustainability.
Masliah brings a wealth of experience to her new position, having previously served as the Director of Global Communications for Frédéric Malle’s Editions de Parfums at the Estée Lauder group. During her tenure, she played a pivotal role in expanding the fragrance brand’s footprint in the Asian market. Prior to that, Masliah held several marketing and communications roles at esteemed international companies such as PepsiCo, Sara Lee, and Coty. Notably, she has been involved in successful campaigns for renowned brands including Dim, Wonderbra, Chloé, Miu Miu, Calvin Klein, and Gucci.
As Vice President of Marketing and Branding, Masliah will report directly to Clara Chappaz, Vestiaire Collective’s Chief Business Officer. Her primary responsibility will be shaping the company’s global marketing and brand strategy, which will focus on engaging fashion activists through innovative approaches and marketing channels. The ultimate goal is to further Vestiaire Collective’s mission of driving positive change and sustainability within the fashion industry.
Initially launched in Paris in 2009, Vestiaire Collective has expanded its presence to major cities worldwide, including New York, Hong Kong, Singapore, and Berlin. The platform’s popularity among users is evident through its impressive 550,000 new listings per week. In a significant boost, French group Kering made a substantial investment in Vestiaire Collective in February, injecting €178 million ($218 million) into the business and valuing it at over €1 billion.
Even prior to the pandemic, Vestiaire Collective had taken steps to diversify its offerings beyond luxury brands, specifically targeting the mid-range market. This strategic shift was spearheaded by the appointment of CEO Maximilian Bittner. In addition to expanding its product range, the platform has implemented improvements to its tools and revised its commission policy.
With Masliah’s appointment and the recent investment from Kering, Vestiaire Collective is positioned for continued growth and success in the online fashion marketplace. The company’s commitment to sustainability and engagement with fashion activists positions them as leaders in the dynamic landscape of second-hand fashion.
Useful links:
1. Vestiaire Collective Official Website
2. Kering Official Website
