Vestiaire Collective, a prominent luxury fashion resale platform, has recently unveiled an exciting partnership with renowned fashion house Alexander McQueen. This collaboration represents a significant milestone in the journey towards sustainable luxury fashion, showcasing a shared commitment to environmental responsibility.
The innovative collaboration, set to launch on February 16, 2021, introduces a unique process where a hand-picked group of clients will have the opportunity to sell their pre-loved Alexander McQueen pieces through a personalized service. These items will undergo a thorough assessment and authentication process by the brand itself, with eligible pieces being assigned a buy-back price. In exchange, clients will receive a credit note that can be used towards purchasing new items at select Alexander McQueen stores. Furthermore, each piece will be equipped with an external NFC tag by Vestiaire Collective to ensure authenticity for potential buyers.
This groundbreaking initiative cements Vestiaire Collective’s position as an industry leader in the competitive realm of luxury consignment, offering a model that could potentially be adopted by other high-end fashion brands in the future. Emmanuel Gintzburger, CEO of Alexander McQueen, highlighted the brand’s dedication to circular practices and the significance of challenging traditional linear approaches to fashion production.
Fanny Moizant, co-founder and President of Vestiaire Collective, stressed the urgent need for change in current fashion consumption patterns. The ‘Brand Approved’ program serves as a sustainable solution that promotes longevity in fashion choices and encourages the industry to embrace circularity. The collaboration with Alexander McQueen seeks to integrate circularity into the fabric of the fashion ecosystem, paving the way for other luxury houses to follow suit.
This collaboration between Vestiaire Collective and Alexander McQueen not only underscores the increasing importance of sustainability in fashion but also signals a positive shift towards more responsible practices within the luxury sector. It will be fascinating to observe how this partnership sets a new standard for innovation in the resale market and serves as inspiration for other brands to adopt similar circular business models.
To learn more about Vestiaire Collective, visit their official website here. For more information on Alexander McQueen’s sustainability efforts, explore their dedicated sustainability page here.
