Versace, the legendary Italian fashion house, has recently made an unexpected decision to forgo live runway shows for their menswear collection. With the ongoing uncertainties surrounding the pandemic, the brand has chosen to digitally showcase its menswear collection instead of hosting a traditional in-person event. This move comes as a surprise, as Versace has previously presented its menswear and womenswear collections together on the runway.
The decision to separate and digitally highlight the menswear collection is a strategic one for Versace. The brand aims to give greater visibility to this category that has often taken a backseat in recent years. By showcasing the unique and innovative designs of their menswear collection, Versace is looking to strengthen this aspect of their brand.
Versace is not alone in changing their plans this season. Renowned fashion designer Tom Ford, who was scheduled to close New York Fashion Week, had to cancel his show due to Covid cases in the brand’s studio and factories. Similarly, other brands like Thom Browne have decided to delay their shows in hopes of a more favorable health situation.
The upcoming spring season is expected to be bustling with fashion houses announcing their runway shows during this time. Emilio Pucci will debut the first capsule collection of its new creative director, Camille Miceli, in Capri on April 29. Gucci, known for its extravagant shows, has announced another co-ed fashion show in an undisclosed European destination on May 16. Max Mara has also scheduled its Cruise show for June 28 in Lisbon, Portugal.
The fashion industry continues to face challenges as it strives to navigate the uncertainties posed by the pandemic. Brands are adapting and finding new ways to connect with their audience, with the digital space playing an increasingly vital role. Versace’s decision to showcase its menswear collection digitally reflects the brand’s agility and willingness to explore new avenues.
As the fashion world eagerly awaits the upcoming Women’s Fashion Weeks, it is evident that the industry is evolving and adapting to the current circumstances. Fashion houses are making strategic decisions to prioritize the safety of their teams and audiences while still delivering the creativity and design they are renowned for. It will be fascinating to observe how these changes reshape the industry and pave the way for innovation in the future.
Useful links:
1. Versace Official Website
2. Vogue Fashion Shows
