Vanguards, a prominent fashion company based in Hungary, has recently announced the appointment of Christopher Morency as its new chief brand officer. This significant move aims to strengthen Vanguards’ position in the industry and enhance its global brand strategy. Morency, who previously held the role of editorial director at Highsnobiety, shared the news of his appointment on his personal Instagram account.
In his new role, Morency will be responsible for leading the global brand strategy at three esteemed brands under the Vanguards portfolio: Nanushka, Sunnei, and Aeron. These brands have gained recognition for their unique designs and innovative approaches to fashion. Morency’s goal as chief brand officer is to challenge the traditional idea that fashion brands should solely focus on clothing. He believes in supporting founders and assisting them in creating comprehensive brand universes that extend beyond apparel.
Vanguards, founded in 2020 by Peter Baldaszti and Agoston Gubicza, has been steadily expanding its portfolio of brands. Last year, the company acquired a majority stake in Aeron and Sunnei, which further solidified its position within the fashion industry. This acquisition demonstrated Vanguards’ dedication to growth and its ambition to establish itself as a powerful player in the market.
The appointment of Christopher Morency is part of Vanguards’ ongoing efforts to enhance its leadership team and expand its global reach. In addition to Morency, the company recently hired Candice Fragis as its group fashion strategist and appointed Sarah Scalisi-Walsh to lead global wholesale. These strategic appointments reflect Vanguards’ commitment to driving growth and fostering innovation within the fashion industry.
Christopher Morency’s extensive experience and unique perspective make him an ideal fit for the role of chief brand officer at Vanguards. With his leadership, the company is poised to solidify its position as a dominant force in the fashion world. Morency’s vision for brand expansion and his commitment to supporting founders will undoubtedly contribute to the continued success of Vanguards and its portfolio of brands.
Useful links:
– Vanguards Official Website
– Nanushka Official Website
